Category Archives: Technology

Come on people – we need money

28/10/2018 By in Business, Cars, Science, Technology Leave a comment

Just noticed that Bloodhound Programme Ltd, the company behind Project Bloodhound, the initiative to break the land speed world record, has entered into administration with the appointment of Andrew Sheridan and Geoff Rowley, partners at specialist business advisory firm FRP Advisory LLP, as joint administrators.

Project Bloodhound was founded in 2007 and aims to hit speeds of 1,000 mph at a specially built, 18km long, 1500m wide race track at Hakskeen Pan in the deserts of the Northern Cape of South Africa.

In addition to seeking to break the land speed world record, the project is a major R&D catalyst and the focal point for a STEM education campaign which has reached over 2 million children since its launch, including 120,000 UK schoolchildren per year.

To date the project has operated on a partnership and sponsorship model, with support from a variety of partners including Rolls Royce and Rolex as well as the Ministry of Defence which has lent prototype jet engines for the car, and the Northern Cape Provincial Government in South Africa, which has supported the creation of the track. Individual donations from members of the public have also supported the development of the car and the global education programme.

The project has already successfully built a viable racing car which has been tested to 200mph, whilst developing or testing propulsion, aerodynamic and telecommunications technologies with the potential for far reaching applications outside of the project. The team is now seeking around £25m in investment to provide guaranteed funding and see the project to completion.

So, hands in pockets UK investors. Interested parties should contact the FRP Advisory LLP Bristol office on 0117 203 3700

F1 tech for fast jets

09/09/2018 By in Business, Formula One, Technology Tags: Leave a comment

 

Following on from Williams’ last technology transfer initiative, the Baby Pod, comes another interesting project which caught my attention a few days ago – a twin-seat, cockpit simulator.

Working in collaboration with BAE Systems, Williams Advanced Engineering says it will be used to develop the next generation of cockpit designs for future fast jets.

The state-of-the-art simulator  is revealed in a timelapse video of the build which took place at the Williams facility in Oxfordshire ahead of delivery to BAE Systems’ training and simulation facility at Warton, Lancashire. The simulator has modular features and interactive screens which can be reconfigured as required along with the sleek and ergonomic lines of a Formula 1 car.

Says Craig Wilson, Williams Advanced Engineering’s MD: “We are applying our capabilities across training and simulation, aerodynamics, electrification, manufacturing and lightweight and composite materials to ever more sectors, and defence is a natural fit for our team to apply their expertise.”

BAE’s also been working on Reaction Engines on a hypersonic rocket engine and developing a solar powered air vehicle with aerospace SME Prismatic Ltd.

The new environment can simulate a range of aircraft including the Hawk, Typhoon and other future aircraft concepts and forms part of a suite of simulation devices at BAE Systems’ Air site in Lancashire.

A timelapse video of the construction of the simulator by Williams Advanced Engineering is available to view and download at https://vimeo.com/288002352/9de9433790 

Williams uses F1 tech for the emergency transport of infants

06/07/2017 By in Formula One, Technology Tags: 1 Comment

Baby Pod

 

Technology which protects Formula One drivers in the event of a crash, has been used to create a safe environment for new-born babies needing emergency transportation.

The advanced engineering arm of the Williams Group has designed and manufactured the Babypod 20 in collaboration with Advanced Healthcare Technology (AHT).

The hi-tech carbon fibre transport devices – which can withstand a 20 G-force crash – have been launched in Intensive Care Ambulances used at Great Ormond Street Hospital and run by the Children Acute Transport Service which also advised on design requirements.

Transporting new-born infants requires a safe, secure and temperature regulated environment, which has previously required the use of heavy and cumbersome incubators. These devices not only require an electricity supply, which is not always readily available, but also dedicated vehicles costing health services more.

The Babyhood 20…

… has been designed to provide the environment that a baby needs at a significantly reduced price of a standard transport incubator. Lightweight and easy to handle, Babypod 20 can attach to any transport stretcher whether on a trolley or in an ambulance, car or even helicopter.

The parallels between a Formula One car and transport device for babies may not be immediately apparent, but both demand a lightweight and strong structure that keeps the occupant safe in the event of an accident, and can monitor vital signs whilst remaining easily transportable and accessible.

Williams has taken the existing Babypod product and worked with AHT to create a device that is not only more compact and user-friendly but, crucially, can be scaled up in its production. Furthermore, accessibility has been improved with a slide and tilt mechanism to give greater ease of access for hospital staff. New, sleek styling has also been employed by the team.

F1 pitstop techniques to help in resuscitation of newborn babies

10/05/2016 By in Business, Formula One, Health, Medicine, Science, Technology Tags: , Leave a comment
On your marks...

On your marks…

 

Now, here’s an interesting one…

Williams has been assisting the neonatal unit at the University Hospital of Wales (UHW) in Cardiff by bringing Formula One pitstop know-how to help in the resuscitation of newborn babies.

Recognising the similarities between neonatal resuscitations and Formula One pitstops, the resuscitation team at UHW invited members of the Williams team to the hospital last year for an exploratory meeting to discuss how Formula One techniques and processes could be incorporated into their work. Wednesday 4 May saw members of the neonatal team from UHW visit the Williams factory in Oxfordshire to observe the team practice pitstops to see first-hand how they operate.

Both scenarios require a team of people to work seamlessly in a time critical and space-limited environment. In Formula One, a pit crew can change all four tyres on a car in around two seconds, with a team of nearly 20 people working in unison to successfully service a car. Williams has a dedicated human performance specialist who works with its pitcrew to fine tune the technique, processes, team work and health and fitness of team members.

Their experience previously treating new-borns in clinical practice has facilitated the transition of knowledge between the two industries and they have been the primary advisor to the hospital. Williams’s pitstops have been a real success story for the team in 2016, recording the fastest stops of any team at each of the first four races of the 2016 Formula One season.

Following these site visits, the neonatal team has identified and started implementing a number of changes to improve its resuscitation processes that are based on those used in Formula One racing. The resuscitation equipment trolley has now been audited and streamlined to ensure that equipment can be located as quickly as possible.

The neonatal team has mapped out a standardised floor space in delivery theatres to clearly show the area for the neonatal resuscitation team to work in; copying the customised floor map the Williams team takes to races to map out the specific pit box requirements at each track.

The pitstop resuscitation team at UHW are also in the early stages of implementing Formula One communications and analysis techniques, including the use of a “radio-check” prior to a resuscitation, greater use of hand signals rather than verbal communication, and video analysis to analyse performance following a resuscitation with debrief meetings as standard.

Speaking about the project Dr Rachel Hayward, specialist registrar in Neonates at the University Hospital of Wales said: “Resuscitation of a compromised neonate at delivery is time critical, requiring the provision of efficient and effective resuscitation to ensure an optimal outcome.”

Lovely the language medics use…

“Delays in providing effective resuscitative care can have marked consequences on survival or the development of long term complications. There is a growing amount of evidence to support a systematic approach to resuscitative care which is time-critical and dependent upon optimal team dynamics and clear communication.

“Analogous with the requirements of an effective pitstop we have worked with the Williams team to implement Formula One techniques and processes to augment neonatal resuscitative care”.

Claire Williams, Deputy Team Principal of Williams, added: “When we were approached by the Neonatal team at the University Hospital of Wales last year to offer some advice we were delighted to assist. Their work is vitally important and the pressure they work under is difficult to comprehend; it’s a matter of life and death every day of the week.

“If some of the advice we have passed on helps to save a young life then this would have been an extremely worthy endeavour. We are increasingly finding that Formula One know-how and technology can have benefit to other industries and this is a great example.”

I think this is great. We should have many more cross-industry knowledge transfers like this.

New F1 talent

28/03/2016 By in Business, Formula One, Technology Leave a comment

pasted image 0 pasted image 0-1

 

Sedna Lighting, a British based LED lighting manufacturer and global distributor is highlighting young engineering talent in partnership with Cardiff University.

It’s supporting the local Cardiff Formula Racing Team and creating new opportunities for the young engineers of the future. The partnership highlights the University’s school of engineering and Formula racing team.

In a collaborative test of racing light in the dark, Sedna Lighting raced the CR12 series car around the home test track at Llandow.
The car, fitted with 1,500 individual LEDs from Sedna’s flexible LED strip range, was the joint effort of designers from two universities (Cardiff University and Cardiff Metropolitan University), film makers and engineers who translated the brief idea into a realistic design and created an inspirational video featuring the project.

This time Formula 1 style driving was given an unexpected twist with driving taking place in the night and cars generating exterior lighting on their own.

You can see what they got up to here.

Award for Williams

31/10/2015 By in Business, Formula E, Formula One, Technology Tags: Leave a comment

Formula-E-Battery,-WAE

 

Williams Advanced Engineering has been awarded the 2015 Simms Medal by the Royal Automobile Club in recognition of home-grown British automotive engineering talent.

The Simms Medal is only awarded in years when the RAC’s Technical Committee deems there have been contenders of sufficient merit. Williams Advanced Engineering has been awarded the prize for its work in creating the batteries that are currently powering the cars racing in the Formula E electric racing series.

The Formula E battery had to be designed from scratch within 12 months and to a strictly pre-determined safety cell, cool sufficiently, be 100% consistent from one team to the next (40 race cars plus spares), and last an entire season with no loss of power or performance. The batteries showed remarkable reliability in the inaugural Formula E season, with only one failure in 440 race starts.

Williams Advanced Engineering is only the eighth recipient of the Simms Medal, with previous winners including Richard Parry-Jones CBE in 2007 for his contribution to the automotive industry; Ben Bowlby in 2012 for his ground-breaking DeltaWing racing car and Lord Paul Drayson in 2013 for world record breaking achievements with the Drayson B12/69 LMP-type EV racing car.

On a more positive note

16/11/2014 By in Formula One, Technology Tags: , , , Leave a comment

Colossus-F1-break-the-F1-in-Schools-world-record-with-a-time-of-1.003-seconds

 

Colossus F1, an F1 in Schools team representing England at the 2014 F1 in Schools World Finals this week in Abu Dhabi has claimed a new world record with the team’s car sprinting along the F1 in Schools 20 metre race track in a time of 1.003 seconds, shaving nearly two-hundredths of a second off the previous record – 1.020 seconds – held for seven years by Northern Irish team, TEAM FUGA.

The record-breaking run was not without controversy. Just as in F1, the team were challenged for pushing the boundaries of the regulations, with the fastest of the team’s runs using an air cushion device at the start gate, an innovation designed by Colossus F1 to minimise air loss when the car was released.

The team, however, believes that another of its ‘innovations’, a water tunnel test programme, also gave it the edge which produced the world record time.

The opening ceremony of this year’s event, being held at Ferrari World Abu Dhabi, preceded the first day of judging in this global educational initiative, with the 38 teams in the spotlight for the first of two days of intense scrutiny with verbal presentations, pit display and portfolio assessments and plenty of high speed action in the racing time trials.

Celebrating 10 years of the international F1 in Schools competition, the event was opened by Al Tareq Al Ameri, Chief Executive Officer of Yas Marina Circuit. Just under four hours later Colossus F1 broke the world record.

F1-in-Schools-students-ride-Formula-Rossa

Mark Gallagher’s new F1 book

08/11/2014 By in Business, Formula One, Technology Tags: , , , , , Leave a comment

A1GP 2008/09, Rd 5, Gauteng

 

Spent a very enjoyable time in the company of some lovely people the other night at Mark Gallagher’s book launch event at the Marriott County Hall (the former London GLC building to you and me) in Waterloo.

Mark’s an old friend and colleague who has just released The Business of Winning – strategic success from the Formula One track to the boardroom (Kogan Page – ISBN: 978-0-7494-7272-6) and I recommend you buy it – now. If you’re in the US, click here.

Apart from it being a rattling good read, full of stories from his time in the F1 industry, many people draw parallels between the worlds of business and F1 and Mark has set out a series of his ‘insights’ into branding and image, team building, change management, innovation and global communications strategy.

Former F1 driver David Coulthard has written the foreword but interestingly, later in the tome – chapter 12 – he talks about winning culture, team building, etc from the sharp end. The driver’s angle doesn’t get talked about much so this is a good addition.

About time

As Mark reminded me on the night, he’d talked to me about writing a book at lunch in Covent Garden over 10 years ago (nice Italian if I recall correctly) but he’s been somewhat busy so one can forgive him.

“It’s been a very interesting 32 years working in motor racing. Lots of different experiences. I keep thinking of better stories I forgot to tell. To work with someone like Michael Schumacher even just for a weekend gives you an opportunity to see what excellence really looks like.

“And then to work with someone like Eddie Jordan (Jordan GP founder and team principal). Every time I mention him people laugh. Worked for him as marketing and communications director – as his interpreter. I tried to make sense of what he was saying,” says Mark jovially.

“But I chose Eddie intentionally. He has this slightly mad persona. But the reality is for 15 years he ran a highly profitable, race-winning F1 team. To work with a guy like this who is totally driven and a leader who understands what it takes to be number one is a very inspirational experience. Those 10 years I worked with Eddie taught me so much.

“It was also then quite incredible to meet Red Bull’s Dietrich Mateschitz and work with him. He said he’d been inspired by EJ: ‘If EJ can create a race winning team as an independent guy with private funding then maybe I can also do the same.’ Of course he went on to win four world championships.”

Mark goes on to say

“Over 32 years I’ve met a lot of interesting people and I share these insights in the book. It has been fun not just to talk about leadership but also teamwork. There’s an innovation culture in F1, it’s not just a sport. We live in a country where there are 6,000 full time jobs in F1, 14,000 people working in the supply chain. This is a real industry in the UK of which we should be very proud.

Williams' Patrick Head (l) and Mark Gallagher

Williams’ Patrick Head (l) and Mark Gallagher

“It’s an R&D-centric industry which is heavily involved in managing risk. We produce these amazing high performance machines and risk management and safety becomes a very important part of what we do, combining the ultimate in performance with the ultimate in safety.

“In my book one of the most difficult chapters to write is the one on safety because when you’ve worked in this sport which kills people and then see that come to an end in 1994, the last time an F1 driver was killed in a race, I can tell you that the world of industry is utterly fascinated in how F1 stopped killing drivers.

“The statistic is we had 43 drivers killed before then, so there’s a big lesson. If F1 knows how to stop people being killed in a 200 mph accident what can this teach other industries about risk management?

“Of course in recent weeks this has become very topical. We have a driver who has been very seriously injured in an incident at the Japanese GP so risk is again centre stage to what we do.

“We’ve also had two F1 teams go into administration which puts commercial risk management at the centre of what we do,” and so the parallels continue.

Next steps

“I find the whole environment utterly fascinating in terms of what business can learn from F1. It’s a really vibrant area to have worked in.

“And it’s been good to have the book published when my own racing team Status GP – having just bought Tony Fernandes’ GP2 team – is now at the level of racing immediately below F1.

“I had a letter last week from Bernie Ecclestone saying: ‘Dear Mark, You know what the final step is…’ I haven’t replied to it yet,” Mark says with a smile.

“But we’re on the cusp with a very exciting 2015 ahead. Having the book out as my team takes another step forward – it’s a very exciting time.”

It certainly is Mark. And long may it continue. Good luck matey, you damned well deserve it!

The Iceni family

29/04/2014 By in Business, Cars, Technology Tags: , , , , , Leave a comment

834741_Magna front 34 nearside

 

Above: The Magna

Above: The Magna

 

Trident Sports Car, the British sports car brand established by Phil Bevan and Daniel Monaghan in 2005, has made its flagship Iceni – claimed to be the world’s fastest and most fuel efficient diesel sports car – available globally.

What a rear...

With a top speed in excess of 190mph and able to run for 2,000 miles on a single tank of mineral or bio-diesel, the Iceni uses torque multiplication technology (which Trident has patented) to achieve a unique combination of speed, power and fuel efficiency (by up to 20 per cent). A V8, 6.6-litre turbo diesel engine sits under the bonnet.

Two new models to the Iceni range are also unveiled today – the Iceni Magna (fastback) and Iceni Venturer (estate). Prices start at £96,000.

McLaren’s new coupe concept

29/04/2014 By in Business, Cars, Formula One, Technology Tags: , , Leave a comment

75471mclar1

The bespoke division of McLaren Automotive – McLaren Special Operations (MSO) – has released images of its MSO 650S Coupe Concept – a showcase of the MSO-designed and engineered upgrades available for the McLaren 650S Coupe and 650S Spider, the latest models to join to the McLaren Automotive range.

The model is being shown throughout China over the coming weeks and includes an array of bespoke MSO features, including a newly designed carbon fibre rear diffuser and MSO-branded carbon fibre side blades.

The striking MSO 650S Coupe Concept has a stealth-like, menacing appearance, with subtle upgrades made to the exterior bodywork and within the driver-focused cabin. The MSO 650S Coupe Concept is finished in Agrigan Black – a metallic black paint specially developed inhouse with a deep ruby red metallic flake.

This paint effect gives the exterior bodywork a dramatic colour change in direct sunlight, contrasting with the extensive use of satin-finished carbon fibre highlights. The lightweight carbon fibre accents, including the prominent front splitter and air intakes, are complemented by bespoke MSO carbon fibre side blades and the unique MSO ear diffuser.

75471mclar5

The MSO branded side blades are a more aggressive, full length, interpretation of the door blades seen on the 650S Coupe and Spider models. Finished in satin, they offer increased improvements to the airflow along the edges of the bodywork, further optimising aerodynamic efficiency.

At the rear, the GT3-inspired rear bumper features a carbon fibre centre section, and the lightweight material carries through to the carbon fibre airbrake and unique MSO rear diffuser. The engine bay has been further enhanced with satin black engine covers and a satin finish to all carbon fibre parts.

The purposeful exterior look of the MSO 650S Coupe Concept is finished with the addition of a set of special satin black finished lightweight 650S alloy wheels, shod with Pirelli P ZeroTM Corsa tyres.

75471mclar7

Inside the cockpit, the one-off design showcase is fitted with the fixed-back carbon fibre racing seats, based on the lightweight design found in the McLaren P1TM, finished in carbon black leather. The seats position the occupants lower in the car and provide superb levels of upper and lower body support, while offering a weight saving of 15kg.

Satin carbon fibre features extensively throughout the cabin, which is further enhanced by the switchgear and bezels that are finished in contrasting gloss black.

The MSO 650S Coupe Concept is presented as a one-off design study, and MSO is monitoring reaction regarding any potential production examples. The MSO side blades and rear diffuser are available to order now from McLaren retailers, priced at £5,114 and £7,245 respectively for a new 650S. These styling upgrades can also be fitted to the 12C.

75471mclar3

Fancy a job in F1?

25/08/2013 By in Business, Formula One, Technology Tags: , Leave a comment

The Infiniti Performance Engineering Academy will see two winning candidates complete a 12-month assignment with triple World Championship-winning F1 team Infiniti Red Bull Racing, based in Milton Keynes, UK.

The two graduates will work alongside Infiniti engineers already based at the F1 team’s factory. They will also spend time at Infiniti’s nearby technical centre in Cranfield where they will improve upon their knowledge of future road car technologies.

The new programme is the latest development in the Infiniti Red Bull Racing partnership. Recruitment will open later this year. National selections across several global regions will begin in May 2014, putting applicants through a comprehensive selection process to assess their performance potential and innovative thinking.

Finalists will present their ideas to a panel of senior technical figures from Infiniti and Infiniti Red Bull Racing in July 2014 with the two winners announced at the British Grand Prix. The placements will begin in September 2014. This once-in-a-lifetime scholarship includes a salary, accommodation, and the use of a car.

Says Adrian Newey, Infiniti Red Bull Racing’s Chief Technical Officer:

“One of the key advantages of our partnership with Infiniti is our ability to utilise their resources, from materials to processes and people. As such it is really interesting for us to benefit from a worldwide selection process which brings the best new talent through our door.

“The speed of technical development in Formula One means that fresh thinking is crucial in keeping ahead of the other teams and we hope that providing an opportunity for world class graduates to work with us will provide long term performance benefits for us and for Infiniti.”

Print isn’t dead

25/08/2013 By in Business, Society, Technology Tags: , Leave a comment

How does news publishing change when a newspaper sells fewer than 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and practices to be rethought from first principles.

The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Journalism needs to be rethought globally and remade to meet the demands of new conditions.

George Brock’s new book Out of Print: Newspapers, Journalism and the Business of News in the Digital Age examines the past, present and future for a fragile industry battling a perfect storm of falling circulations, reduced advertising revenue, rising print costs and the impact of citizen journalists and free news aggregators.

Perhaps surprisingly to some, Brock argues that journalism can flourish in a new communications age:

·      Journalism’s history shows that reporting the news is always being disrupted. The late 20th century was unusual for being a period when news was profitable and its institutions stable. Journalism has always had to adapt, experiment, improvise and renegotiate.

·      Only some journalism is under threat, particularly regional journalism. Many printed newspapers will survive, though in the UK there is currently over-supply in all national categories (mass market, mid-market, high end).

·      Print was in trouble before the internet came along. The peak year for daily and Sunday national paper circulation in Britain was 1955. What is falling apart is the industrial structure of the news business – and the ideas which went with it. The time when big news media dominated is over for print, broadcast and, even, online.

·      What the internet does to news is reroute information, measure who consumes what and rewrite the business model. It does not abolish peoples’ need to know or the need to navigate (huge) information flows – the importance of journalistic selection, navigation, curation and comment remains.

·      Unseen by many established journalists, a new generation of editors, writers and publishers are taking journalism’s values and trying to make them work in new contexts. The future of journalism depends on the quality of their experiments and failures to reboot journalism.

·      Online communications bring the industrial phase of news media to an end, returning it – via social networks – to something which looks more like the news publishing of an earlier era.

·      Online news platforms may not yet rival the institutions of mainstream media, but a few have moved past the phase of being fragile startups. Their agility (and lower cost base) will give them an advantage over time.

·      If the journalists of tomorrow want to understand what happened and what will happen, they need to understand both what’s happening to journalism and to the business of news.

Out of Print: Newspapers, Journalism and the Business of News in the Digital Age
George Brock
Kogan Page (Paperback, £19.99, 256 pages)
Published in the UK on 3 September

Reporting for beginners

23/07/2013 By in Business, Technology Tags: , , Leave a comment

It’s amazing how much broadcast tech is finding its way into the hands of the non-telly market.

Get in there. Get reporting..

Get in there. Get reporting..

Take Livewire Digital’s NetCaster, for example. A low-cost iPhone and iPad app can be used by groups of untrained personnel to send in realtime photos, sequences of stills and video directly to a producer or a command centre.

Ideal for event organisers, the emergency services, the military and NGOs, this new application is perfect for breaking news coverage of sporting events, expeditions and situation awareness.

Designed to help users reduce and manage operational costs, this new app provides rock solid audio and uses the ‘pay by volume’ Inmarsat satellite service to transfer media.

Netcaster uses sophisticated bandwidth control to efficiently deliver media to base – be these photos, realtime sequences of stills or motion video. Producers or command centre staff at base can then determine how the footage from multiple field personnel is presented to the viewers.

Easy-to-use production facilities offer split-screen functionality so the producer or command centre staff can view media from up to six contributors at once and manage their audio feeds.

Paedophile profiling

09/05/2012 By in Business, Technology Tags: , , , Leave a comment

Community management software company, Crisp is noticing a 10 per cent, month on month increase in spam targeted at the brand pages of social media sites, such as Facebook.

Chris Hildreth, Crisp’s Founder

With the world’s biggest brands currently paying hundreds of thousands of pounds per year to protect their online communities from spammers and profanity, Crisp Founder Adam Hildreth argues that the widely adopted human moderation techniques are no longer scalable or indeed feasible when used in isolation.

In 2005 Hildreth (27) founded Crisp to make the internet a safer place for children. After realising that simple human moderation methods would never be able to spot online predators – their numbers ever increasing – the British entrepreneur invented a new type of technology that could accurately spot the underlying context of online conversations and ultimately the behaviour of a user. The technology went so much further than simple keyword filtering.

Using behaviour analysis technology Crisp can identify harassment, spamming and predators on the lookout for victims with over 98.4 per cent accuracy. Since 2006 Crisp has helped hundreds of global child entertainment brands – including Sony Online Entertainment, Nickelodeon, Electronic Arts and the LEGO group – keep their online game areas a safe place for children.

By applying the same intelligent technology it uses to identify online child grooming, Crisp is now protecting global brands; their social media and online communities from a different kind of threat.

The Crisp Community Management platform allows a brand to pull in content from its social media, forums and other community applications. The content is intelligently categorised according to business goals and placed into priority queues for action to be taken.

Crisp’s intelligent classification algorithms prioritise which content to moderate, who to engage with and what to listen to, making it easy for the brand to manage and monitor all online activities. It not only helps brands respond to customers quicker but the technology also captures key business changing insight.

Says Hildreth:

“There are already plenty of tools to help customer service and moderation teams manually manage content from social media but none have any real intelligence when it comes to finding what content needs to be reviewed. Simple keyword filtering is more likely to block an annoyed customer’s comment for using a mildly offensive word than a commercial spammer.”

Crisp currently analyses over 600 million pieces of data for clients each month, to examine online behaviour. This is something that human teams simply cannot compete with alone. Its software complements the work of human teams by prioritising content and cutting out ‘noise’.

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