Mercedes Benz to enter Formula E, pulling out of DTM

 

The company will conclude its participation in the Deutsche Tourenwagen Masters (DTM) touring car series at the end of 2018 and enter Formula E for the 2019/20 season (5).

Since the DTM was founded in 1988, there have been 26 racing seasons during which Mercedes-Benz has won 10 drivers’, 13 team and six manufacturer titles (DTM + ITC – International Touring Car championship – combined).

Electric mobility is already of strategic importance to the company and this will only increase. Formula E offers a perfect platform on which to demonstrate the competitiveness of MB’s technology brand EQ in a racing environment, in the area of battery electric powertrains. (EQ stands for ‘electric intelligence’).

“Mercedes-Benz will market future battery powered electric vehicles using the EQ label,” said Dr Jens Thiemer, the company’s Vice-President of Marketing earlier today. “Formula E is a significant step in order to demonstrate the performance of our battery powered electric vehicles, as well as giving an emotional spin to our EQ technology brand through motorsport and marketing.”

Merging the formulae

Says Toto Wolff: “In motorsport like in every other area, we want to be the benchmark in the premium segment and to explore innovative new projects. The combination of Formula 1 and Formula E delivers that.

“Formula E is like an exciting start-up venture: it offers a brand new format, combining racing with a strong event character, in order to promote current and future technologies. Electrification is happening in the road car world and Formula E offers manufacturers an interesting platform to bring this technology to a new audience – and to do so with a completely new kind of racing, different to any other series.

“I am pleased that we were able to extend our entry option for one year to the 2019/20 season. This gives us time to properly understand the series and to prepare for our entry in the right way.”

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