The F1 teams usually roll out their ‘apparel’ or kit sponsors at the beginning of the season, and they don’t attract much attention.
However, seeing how much ‘image’ is rolling in the bucks for the team this year I did smile when Sahara Force India informed me that it was:
“…pleased to welcome Apsley Tailors as the team’s supplier of bespoke tailoring. The London-based brand will dress the team’s race drivers and senior management with a range of clothing options including suits, blazers and jackets to be worn throughout the 2015 season…”
With a 125-year heritage, Apsley Tailors has built its worldwide reputation on a tradition of quality and comfort. Everything it produces is bespoke and made to measure, which draws immediate parallels with Sahara Force India’s Formula One cars. It is this attention to detail and insistence on design perfection that makes Apsley the ideal brand to dress the team with style and elegance.
I’ll now remove the tongue from my cheek completely and insist they send me the complete ensemble before attending the GP. I’m a very British gent after all…