Sahara Force India’s dynamic reveal brings colour to Mexico City

Motor Racing - Sahara Force India F1 Team Livery Launch -  Mexico City, Mexico

 

The team’s spectacular event at the Soumaya museum saw Sergio Perez and Nico Hulkenberg pull back the covers to reveal 2015’s VJM08.

With relatively stable technical regulations, the VJM08 has been designed with evolution rather than revolution in mind.

The most significant changes from the outside appear at the front of the car with the lowering of the front of the chassis and nose. Explains Technical Director, Andrew Green:

“The front of the car looks very different from what we’ve developed previously. It’s a redesign that involved a lot of work over the winter, as the new regulations caused a loss in terms of downforce and we’ve been working to claw back all that performance.

“The VJM08 features several subtle changes, including modified sculpting of the sidepods and new cooling intakes. Underneath the skin there’s a completely new rear suspension layout with a new hydro-mechanical system replacing the original torsion springs. The VJM08 is expected to make its track testing debut in Barcelona next month with the VJM07 running at the first test in Jerez.”

However, it’s the new car livery that may get heads turning. The chassis features an elegant combination of silver and black with the team’s traditional colour of orange streaking from the nose cone to the rear of the car in two symmetrical curves.

Key to the new livery is the introduction of several commercial partners for 2015. Prominent NEC branding appears on the engine cover to signal the beginning of a relationship with the global ICT firm based in Tokyo. Also on the engine cover are the logos of telecommunications brands Claro and Telcel as America Movil begins its second season supporting the team.

Tequila brand, Jose Cuervo features on the car’s headrest, while logos from Latin America insurance broker, Inter appears on the front wing end plates. Motor oil brand, Quaker State also partners with the team placing its logos on the rear wing end plates.

The team has also extended its partnership with Smirnoff for a second season, and continued with long-time partners United Spirits, Kingfisher and Royal Challenge.

I’ll look forward to the GP invites. Having lunches and drinks with such a range of sponsors should make them quite a lively affair…

Motor Racing - Sahara Force India F1 Team Livery Launch -  Mexico City, Mexico

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: